Current:Home > InvestAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -AssetPath
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-12 02:46:58
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (1123)
Related
- North Carolina justices rule for restaurants in COVID
- Why the tunnels under Gaza pose a problem for Israel
- Ford chair bashes UAW for escalating strike, says Ford is not the enemy — Toyota, Honda and Tesla are
- UK national, South African and local guide killed in an attack near a Ugandan national park
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- A’s pitcher Trevor May rips Oakland owner John Fisher in retirement video: ‘Sell the team, dude’
- Juventus midfielder Nicolò Fagioli gets seven-month ban from soccer for betting violations
- U.S. gets a C+ in retirement, on par with Kazakhstan and lagging other wealthy nations
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Jurors in New Mexico convict extended family on kidnapping charges; 2 convicted on terrorism charges
Ranking
- 2025 'Doomsday Clock': This is how close we are to self
- AP PHOTOS: The death toll soars on war’s 11th day, compounding misery and fueling anger
- Travis Kelce 'thrilled' to add new F1 investment with Patrick Mahomes to spicy portfolio
- Clemson's Dabo Swinney: 'Maybe we need to lose a few games and lighten up the bandwagon'
- The Daily Money: Spending more on holiday travel?
- Mississippi county closes jail pod plagued by fights and escapes, sends 200 inmates 2 hours away
- Fijian prime minister ‘more comfortable dealing with traditional friends’ like Australia than China
- Man who, in his teens, shot and killed Albuquerque mail carrier sentenced to 22 years
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Amid Israel-Hamas war, Muslim and Arab Americans fear rise in hate crimes
Remains found in 1996 near Indianapolis identified as 9th presumed victim of long-dead suspect
Man imprisoned 16 years for wrongful conviction fatally shot by Georgia deputy
2 killed, 3 injured in shooting at makeshift club in Houston
Calling it quits: Why some Lahaina businesses won't reopen after the wildfires
Why the tunnels under Gaza pose a problem for Israel
No place is safe in Gaza after Israel targets areas where civilians seek refuge, Palestinians say